ChromaWay Invests $2M In VRM, Using NFTs To Connect Sports Fans

ChromaWay technology makes a notable move with a 2 million dollar “strategic investment” in a global sports company “Virtual Revolution that Matters” (VRM)  which specializes in marketing and technology. By using VRM’s technology to create new experiences and ecosystems in the areas of sports and culture, ChromaWay will further explore opportunities to work with VRM in the creation of metaverse, NFT, and gaming content.

What Is ChromaWay?

Behind the Chromia blockchain, ChromaWay has developed and refined industry-defining blockchain technology platforms since 2014. As the creators of the “relational blockchain,” ChromaWay offered a new blockchain architecture by harnessing the power and flexibility of a “relational database and the decentralized security” of a blockchain. As a result, ChromaWay has provided users and developers with a platform like no other. Coupled with VRM, the next moves through the Chromia blockchain might be one to watch.

Virtual Revolutions Through Passion

VRM is a global marketing company with a mission to forever change the “status quo” of the entertainment industry. By seeing the value that others missed, VRM quickly saw the benefits of linking people’s passions to brands through phygital. Now established as a fundamental player in the metaverse market in Europe, VRM represents over 50 brands.

In addition, VRM created the ‘Trophy and Rings’ NFT collection to celebrate the 2022 Turkish Airlines EuroLeague Basketball Champions. Through this collection, fans can interact with players they love. All thanks to the power of Web3.

According to CEO Henrik Hjelte, VRM is “At the forefront of licensed NFTs and the rapidly expanding virtual market.”. Moreover, Henrik feels that their “blockchain technology with their expertise can combine to create next-level experiences.”