Hype Animation studio was known for its famous 14-minute animated short film “Ed” back in 2013. Thanks to its compelling story, the short film clinched 28 awards across several film festivals at that time.
Now after 9 years, the studio is back at it again. This time, Hype Animation is looking to produce an animated feature film about Ed through an NFT funding campaign. What is this film about and how can we participate in the campaign? Let’s take a look!
What is the story about the 2013 short film “Ed”?
As mentioned, Hype Animation created an animated short film “Ed” back in 2013. The animation tells the story of Ed, a very successful rabbit in his acting career. But he was not having a successful personal life and decided to end his life. The 14-minute film brings a reflection on what happiness is about and if success really brings happiness.
Why did Hype Animation turn to NFT to fund a feature film about Ed?
To begin with, it has always been Hype Animation’s dream to produce a sequel to Ed. But given the difficulty of financing a film in Brazil, the studio decided to launch an NFT funding campaign “Meet Ed” to fund the production.
“With this project, we aim to bring every part of Ed’s life to life, in a new world, new perspective,” said Gabriel Garcia, the director of Ed. “We’ve chosen his craziest dreams and characters to play a role in each NFT and also pay homage to the history of cinema while preparing for a new era of the industry in the Web3.”
Through this campaign, Hype Animation will launch a collection of 10,000 NFTs featuring Ed impersonating movie classics in the film. Depending on the NFT category, NFT holders can even name the movie characters with their own names! What’s more, holding one of these NFTs means that you can also take part in the movie’s production.
Nonetheless, these NFTs will be up for grabs on the 9th of June on OpenSea. So, make sure you keep an eye out and follow its official website and socials for more updates.
All things considered, the Brazilian studio’s latest foray into Web3 is a clear sign of NFT reaching widespread adoption, especially in the movie industry. In fact, according to “Calladita” Creator Miguel Faus, 2022 will be the year of film NFTs. So buckle up, anons!
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