The Christofle and Exclusible NFT collection – “925 Genesis Mood” – sold out in five minutes. This collection has opened the latest chapter for Christofle. Additionally, it showed how a 200-year-old brand can innovate and still maintain its core values.
About the Christofle and Exclusible NFT collection
Christofle founder Charles Christofle established the company with the intention of revolutionising the production of silver household furniture. Quality and innovation are two core values of the company that aligned with Exclusible’s. Collaboration between the two was therefore a no-brainer.
The NFT collection “925 Genesis MOOD” represents one of the brand’s best-sellers: the 2015 MOOD by Christofle. MOOD is at the heart of an imaginary city called “Christofle Aurifaber Citatis.” This imagined city is made of silver and gold. As a result, the architecture takes the visitor on an immersive journey.
925 Genesis MOOD NFTs Benefits
Holders of the 529 NFTs will enjoy several benefits. These include exclusive access to the sale of a limited edition “MOOD by Christofle;” the opportunity to win one of the pieces from the MOOD collection; and access to the official Christofle quest as part of the upcoming The Sandbox Alpha Season 3. Additionally, holders gain special access to a Discord community as well as whitelist spots for future drops. What’s more, they also get access to special events.
Speaking about this collaboration, Emilie Metge, the brand’s CEO said: “We are eager to join the metaverse era; with this new first NFT collection in line with our brand values of audacity, elegance, excellence and inclusiveness.”
“With a bold and modern approach, we are translating our craftsmanship into the new wave of the web; that is all about community and ownership. We want to offer the Christofle community a way to experience and access unique pieces of Christofle.”
The success of this Genesis collection shows how the luxury goods sector is embracing NFTs. As a result, more and more luxury brands are getting involved in the metaverse. Recently, Visionnaire, the Italian meta-luxury brand, announced the release of its first NFT.
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