Another day, another brand for the blockchain behemoth, Animoca Brands. This time, they secure the licensing rights to include Hockenheimring Baden-Württemberg in their REVV Motorsport ecosystem of racing games. This represents one of the most famous racetracks in the world, carrying decades of German motorsport tradition.
Lock And Load with REVV Motorsport
The REVV Motorsport ecosystem is expanding its portfolio once again, this time with the German legend. With this signing, Animoca Brands plans to integrate the racetrack in various products in the REVV Motorsport ecosystem. In addition, the company will produce and sell NFTs to offer partial ownership of the racetrack to the REVV community.
With this integration, NFT holders can earn passive income through the entry fees, sponsorships, and events that are run on the virtual racetrack. Given the nature of the REVV ecosystem, there are many existing and upcoming games that can integrate the circuit perfectly.
The licensing deal is a win for both parties. REVV motorsports has many titles such as REVV Racing, MotoGP™ Ignition, and Torque Drift 2. Along with the REVV token, the iconic racetrack adds immense value to these games. On the other hand, Hockenheim-Ring GmbH sees a huge economic potential as this opens up an entirely new target group, and a new dimension of fan engagement.
The Legend Of The Hockenheimring
Since the 1930s, the venue has hosted countless motorsports events. This includes the F1 German Grand Prix, FIA GT Championship, German Motorcycle Grand Prix, and many others. The venue contains 120,000 spectator seats and welcomes around 700,000 visitors annually. Besides racing, the multifunctional event location also hosts industrial and motorsports tests, driving training and experiences, conferences, presentations, and congresses.
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